Search results for "beverage container recycling behavior"

Effects of Chinese youth consumer recycling behavior decisions : application of TPB theory to beverage container recycling system adoption

2016

Increasing municipal waste is a challenge that China is facing during decades, especially along with the economic growth. Although recycling is apparently an efficient method to deal with the problem, 2% of solid waste recycled in China revealed there is barrier in the path. The recycling system is developing in China by government and companies, hence understanding and predicting Chinese consumers’ acceptance of the system is necessary. This research is aim to understand the Chinese youth consumers’ recycling behavior through the view on beverage container recycling behavior. Hypothesizes in this study is proposed according to the theoretical framework of the TPB, which is attitude toward …